Building Brands with Passion and Purpose

About us

The Nordic Hub China showroom concept was founded in 2018, but a similar market entry service has been provided by the group since 2009.

It results from the cooperation between the China market-veterans Scandic Foods Asia (food and beverage) and iQubator (design and fashion) brought together into a lifestyle center for Nordic products in China. The platform offers full support for North European lifestyle brands (focused on Food & Beverage and Design) to showcase their products, research and test the market, to establish or develop their presence through an O2O, B2B and B2C omni-channel approach.


Our mission is to build the popularity of the Nordic lifestyle in China by introducing and spreading high-quality Nordic lifestyle products throughout the Chinese market.

Our Services

Brand Activation

Digital Marketing

Web Development

Public RelationS


Where we share stories from real clients about our capabilities


Our Team & Leadership

With top expert teams and many years of experience, we are able to achieve our mission in supporting our clients expansion to China. We have a policy of working closely with clients to achieve impactful and tangible results.

Per Linden

Chelsea Li

Victoria Li