Livestreaming in China has for long time now been popular. According to a source, there are now 550 million people tuning into livestreams on a regular basis. It has become a trend for many companies to use it as marketing tool. Big companies like L’Oreal partner with big and well established live-streamers ( influencers) to generate sales, and depending on the companies goal. Consultancy McKinsey once said in a report last year “Live commerce has become table stakes for successful consumer companies in China and much of the rest of Asia“. According to South China Morning Post, last years single’s day the sales on e-commerce platform hit about US$151 billion gross merchandise value, this show how live-streaming has big impact on companies sales. With the help of a live-streamer a company can generate sales then a company would do in months.