Live Streaming in China has for a long time been popular. According to a source, there are now 550 million people tuning into livestreams on a regular basis. It has become a trend for many companies to use it as a marketing tool. Big companies like L’Oreal partner with big and well established live-streamers (influencers) to boost sales, and other company interests. The Big 4 Consultancy Firm McKinsey once said in a report last year “Live commerce has become table stakes for successful consumer companies in China and much of the rest of Asia“. Further supported by South China Morning Post, “last year a single’s day sales on e-commerce platforms hit about US$151 billion gross merchandise value; this shows how live-streaming has skyrocketed the companies’ sales”. By being set up with these live-streamers, a company can generate sales in a day to what they originally would have done in a month.
The top most used livestreaming platform includes:
- Douyin/ Tiktok
- Taobao Live
As for us, we use it both ways, we direct our brand or product through our well established livestreamers, but we also have our own channel where the company’s own brand ambassador does the livestreaming or an invited well established livestreamer. Currently we have a verified channel with over 30 000 followers in Douyin, commonly known as TikTok. Not only do we do live-streaming, but we also do short video content, showing the usage of the products and post it on our channel. By doing live-streaming and short videos, can we increase and direct the traffic to our sales platforms in Taobao, T-mall and more.
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China International Import Expo (CIIE)
Having a presence in the China International Import Expo 2021 (CIIE 2021) give a great exposure for businesses. For us it was not an exception, joining CIIE 2021 gave us a great opportunity to promote our business and help our clients to set a foot in the Chinese market at the right place and time