We provide programs that can be executed step-by-step, to reduce risk and maximize learning in the Chinese market.
Nordic design and life style has become very popular in China in the recent years. H&M and IKEA has led the way, but Several Chinese owned Chains such as Nome, OCE, ZaoZuo etc. market Nordic design made in China.
This goes for F&B as well. The Chinese market landscape is complex and rapidly changing, the Client would need to find their niche, that’s why an on-line/off-line strategy is probably needed.
It is very difficult to get success with zero brand equity with on-line only strategy, that’s why a market presence and experience need to be built up.