We provide programs executed step-by-step to reduce risk and enhance understanding of the Chinese market.

The Market

Nordic designs and lifestyle are gaining popularity in China in recent years. H&M and IKEA introduced the concept, but several Chinese local chains such as Nome, OCE and ZaoZuo market locally-made Nordic-inspired designs in China.

This goes for Food & Beverage as well. The Chinese market landscape is complex and rapidly changing, clients would need to target a niche, that’s why an on-line/off-line strategy is required.

It is very difficult to succeed with zero brand equity in an on-line only strategy, that’s why market presence and customer experience needs to be built up.

The market entry program

The Program

Market entry into China can be a challenging endeavor and start-ups should be considered, unless you are already a renowned company with deep learning opportunities. Nordic Hub China works closely with Scandic Sourcing, who has 12+ years’ experience helping international companies entering the Chinese market. Nordic Hub China facilitates and supports the China market entry in close collaboration with our clients based on expectations and years of experience.

Basic Foundation

It is essential to establish the basic foundation before committing to a full market entry project. This enables the client to enter the Chinese market via a multi step approach to minimize risk, enable testing and act upon findings on the way.

Preparation

At Nordic Hub China with the right resources, tools and a supporting team will help you prepare through each step for entry into the Chinese market. Considering all its complexities.

Step 1

Product Selection

Step 2

Trademark Registration

Step 3

Market Survey

Step 4

Sample Import

Step 5

Import Testing

Strategy

We have years of experience in the Chinese market and helping the companies enter one of the world’s largest markets. With our experiences and knowledge as well as your businesses unique products, we will help you formulate and execute strategies to reach your China expansion goals to have a strong presence and minimize risks in the market.

Online - Offline, Business to Business/Consumer

Offline Setup/Distribution Strategy

Major Events Participation

E-Commerce Selection

Sales Initiative

Nordic Hub China sets up a sales plan tailored to your company focused around efficiency and impact. With E-commerce growing in China, we help our clients set-up their own onlines stores through Wechat, T-mall, Taobao, etc.

We can proudly say that we have a network of 100 distributors reaching over 20 provinces within China. Facilitating the right distributors for our clients to partner with.

To ensure the quality of our services and ensure the success of the program, before the start of the official sale, we do a pilot sale to observe the preferences of the Chinese consumer.

Offline Initiation

Online Initiation

Test Sale

Distribution Selection

Marketing

We, at Nordic Hub China, have a highly qualified marketing team specialized in market penetration. We set the marketing plan fit for the Chinese consumer and their needs. The increase of social media users gives many companies and organizations opportunities to easily approach the target consumers. That’s why we help our clients have a presence in the social media world to target our consumers.