Insights

China International Import Expo (CIIE)

China being the worlds’ biggest market, the fourth edition of the CIIE set a foot and a promising market for food and many other industry, according to foreign diplomats. Damien Plan, the counselor for agriculture of the EU delegation to China stated that China is a high growth potential market with a massive growing middle class that possess a strong demand and appetite to the iconic European food. Also, Katja Goodhew, minister counselor for food, agriculture and fisheries at the embassy of the Kingdome of Denmark, stated that CIIE is a good marketing platform to promote businesses and products to the buyers.

Achievement

Just like the two diplomates stated, having a presence in the China International Import Expo 2021 (CIIE 2021) give a great exposure for businesses. For us it was not an exception, joining CIIE 2021 gave us a great opportunity to promote our business and help our clients to set a foot in the Chinese market at the right place and time.

Anamma, a Swedish plant-based brand launched its China journey through CIIE 2021. The young chinese have started to be aware about sustainability and vegan cuisine, further more China being a Buddhist country, refraining from eating meat is normal. China has already pledged to see carbon emissions peak by 2030 and be carbon-neutral by 2060. The launch was a success as many potential distributors showed interest.

In addition to food and beverage industry, CIIE gives foreign companies a firm stand in the Chinese market within fashion industry. We have helped VOGT Stockholm enter the Chinese market through CIIE. VOGT is a fresh, strong identity underpinned by clean Scandinavian design and premium craftsmanship from Italian Artisans for women who want to carve their own style path and find uniqueness and authenticity.

Through CIIE, VOGT had a great start in terms of reaching and promoting to the right clients, right distributors, in overall it’s a great way to integrate in the Chinese market.

You can read more about what we have done in the few years
in China International Import Expo ( CIIE)

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Live-streaming in China​

Livestreaming in China has for long time now been popular. According to a source, there are now 550 million people tuning into livestreams on a regular basis. It has become a trend for many companies to use it as marketing tool.