Help to achieve the China Dream.

Per Linden

Per Linden is the founder and CEO of Nordic Hub China and Scandic Foods Asia, iQubator and Scandic Sourcing. He founded Scandic Trading Limited in 2006 and later founded Scandic Foods Asia in 2009. He has 20 years experiences on the Chinese market. In addition, he has 21 years of experience in the Sandvik Group, during that time he lived in 5 different countries and worked with business development and new product introduction. He was also regional manager Asia Pacific for the Sandvik process business area.

Per graduated from KTH, Stockholm with M.Sc. in Mechanical engineering in 1985 and possessed also an EMBA from Rutgers University. He has competence within food processing machinery, entrepreneurship and many more. With his many businesses and expertise, he has helped numerous business owner establish in China and exploring the Chinese market.

Chelsea Li

Chelsea Li is the managing director of Scandic Foods Asia and general manager of Scandic Sourcing AB, Scandic Invest Limited Hong Kong and Executive vice president at Scandic Trading Limited. In 2017 she co-founded Nordic Hub China together with Per Linden. Chelsea has many years experiences within food service management and operation, she also has 6 years overseas experience in project management. In terms of education, Chelsea has an MBA from Jiaotong University, Shanghai.

Victoria Li

Victoria Li has a B.A. in Business Administration from Kristanstad University, Sweden. She has lived and worked in Sweden for 8 years. Victoria has many years experience in project management, business development, market entry consulting, market investigations and trademarks.

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