Live Streaming in China has for a long time been popular. According to a source, there are now 550 million people tuning into livestreams on a regular basis. It has become a trend for many companies to use it as a marketing tool. Big companies like L’Oreal partner with big and well established live-streamers (influencers) to boost sales, and other company interests. The Big 4 Consultancy Firm McKinsey once said in a report last year “Live commerce has become table stakes for successful consumer companies in China and much of the rest of Asia“. Further supported by South China Morning Post, “last year a single’s day sales on e-commerce platforms hit about US$151 billion gross merchandise value; this shows how live-streaming has skyrocketed the companies’ sales”. By being set up with these live-streamers, a company can generate sales in a day to what they originally would have done in a month.